A lot of brands are getting on board with social media video ads. These video ads are one of the most effective ways to connect to a wider audience as well as to target a specific audience.
That is why you find so many global brands and even small businesses using social media platforms for advertising. Social media video ads offer great opportunities for your business.
Keep reading to discover the power of social media video ads.
The Rise Of Social Media Video Advertising
Social media video ads refer to advertisements displayed to users on various social media platforms. Businesses utilize customer information to present relevant advertisements. Once the target market aligns with a social media platform’s user demographics, it results in huge increases in conversions and then sales with a relatively lower cost of acquisition.
Social media video ads are an incredibly profitable and cost-effective way to build specific campaigns on social media. These ads allow you to meet different business goals quickly. The results of a recent report revealed that mobile devices account for about two-thirds of the total video ad revenue.
Among the social media platforms, YouTube boasts over 2 billion monthly users. It is the second most-visited website in the world. Facebook accounts for over 8 billion video views every day. In addition, platforms such as Snapchat and Instagram are also turning the world of video marketing upside down.
The rise of social media video ads offers numerous opportunities for marketers and businesses. But there are challenges too. Since more and more brands are taking advantage of social media video ads, the competition is getting increasingly fierce with each passing day.
Different Kinds Of Social Media Video Ads
There is no single, best social media platform for running video ads. However, effective social media advertising starts with identifying your target audience. You can use different kinds of social media video ads for targeting different kinds of customers.
- Facebook Video Ads
Facebook offers you so many options for video ads. The short, looping video clips usually auto-play in users’ feeds, but there are extended promoted video ads too. Some video ads play within other videos on Facebook. Lastly, there are share 360-degree video ads as well. But bear in mind, without clear goals and an understanding of your target market, you can’t reach your goal.
- Instagram Video Ads
Instagram is an extremely visual social media. It can prove very beneficial in reaching the target audience. The Instagram video ads seem like a regular Insta video post, but there will be the word ‘Sponsored’ with it.
- Twitter Video Ads
Twitter is an engaging social media platform that helps businesses to achieve their objectives. Advertisers can create campaigns to increase conversions, app installs, leads, and more. With the Twitter Audience Platform, you can increase your potential audience significantly.
- YouTube Video Ads
Video ads on YouTube allow you to tell your story and connect with a huge audience. You can introduce new products and services or promote the existing ones effectively on YouTube.
- Pinterest Video Ads
Pinterest largely has a female audience. It is ideal for businesses in fashion, weddings, cooking, and other niches.
- TikTok Video Ads
TikTok is a relatively new social media platform. But no one can deny its potential, especially with its teenage audiences. Be sure to make the video ads as creative as the platform’s content.