Today, businesses are using a wide range of marketing tools. But videos have become an integral part of a company’s marketing strategy. Whether you have a small business or a large enterprise, video marketing can greatly benefit you.
Statistics show that about 81% of companies are using video as an effective marketing tool. Also, 99% of these companies said they would continue to use videos to promote their business. Do you want to incorporate video into your marketing plan?
If ‘Yes,’ you’re probably feeling lost with all these different kinds of videos available. So, where should you start? Invest in commercial video production. If you’re not sure how commercial videos can benefit your business, you need to read this guide.
To find out what commercial videos are, how they can help grow your business, and more about commercial video production, keep scrolling.
What Is Commercial Video?
A commercial video is a kind of video that is used to promote a product, company, brand, or service. Businesses invest in different types of videos, including FAQ videos, tutorials, and explainer videos. These videos enhance the marketing efforts of a brand. However, commercial video is an essential kind of video among these.
Commercial videos are generally promoted on television, social media, and other digital platforms. These videos are backed by media spend and have a commercial purpose, like when you are entering a new market or aiming to increase sales. The aim of a video commercial is to raise awareness about the new products, nurture existing ones, acquire new leads, and increase conversions.
Importance Of Commercial Video Production
Commercial video production refers to the process of producing video content. It includes brainstorming and finalizing an idea or a concept to video shooting, editing, and delivering your commercial video.
Video content accounts for about 80% of all customer internet traffic. You can no longer afford to ignore the potential of commercial video production for your business. An estimated 78% of people watch videos online per week. Businesses that use video have 41% more web traffic from search than those that do not use video content.
In the past few years, the nature of commercials has changed drastically. Days, where the whole family sits together to watch their favorite shows are long gone. Now, everyone is busy watching their favorite shows on their own smartphones. And commercial video production is affected by this change in customer behavior.
How To Be Successful At Commercial Video Production?
Video commercials are an easy and powerful way to reach a targeted audience. A video production company that can understand your brand will also help you achieve your business goals.
If you are willing to grow your business through commercial video, here are the steps you need to follow to make sure commercial video achieves its purpose.
What can we do to embrace the change and create a successful commercial video?
- The Message
The commercial video production process is similar to most other video production. First, you have to identify the target audience and deliver the message to targeted viewers in a convincing and understandable manner. The important thing is to advertise in such a way that encourages the viewer to purchase your items. Hence, having a strong and powerful message should be your top priority.
- The Script
A good script will tell an engaging story about how you started, what the challenges were, what you did right, and much more. This will help you to attract viewers. The second step is to conceptualize the script. When you’re writing the script of your commercial video, you should remember these points.
Make your viewers feel something from your script. Like it can be humorous, you can make your viewers laugh. The most important part of a script is to let the viewers know what to do next. The script should capture the attention of your viewers.
If you’re working with a commercial video production company, you can decide on the script together with the production team. Once the script is decided, the commercial video production team will make a storyboard and finalize the script.
A commercial is the visual voice of your company that communicates with the target audience. This pre-production step is very important to make sure that the commercial video aligns with your brand’s identity. You have a lot of planning to do.
Start by creating a filming schedule and choose a suitable location, followed by casting. Plus! You have to check whether the right equipment is available or not.
When the pre-production is done, you can get ready to shoot the video. This step is not just about cinematography. You have to make sure all the required equipment is present and set the lighting and audio as well. Analyze if the cast is performing well and suggest changes where needed. Bear in mind that there will be multiple takes in the whole filming process, so you’ll have to be patient.
The first 5 seconds of the commercial video decide whether your viewers will keep watching your video or skip it. If you fail to engage your viewers during this time, you’ll lose them. This is also the reason why YouTube only allows you to skip the commercial after 5 seconds.
Once you have filmed your video commercial, the next step is to cut and edit the video. The footage will be edited and unnecessary parts will be cut from the footage in the post-production step. Along with that, the video may be corrected and color graded to make it look more appealing.
In addition, the audio is tuned, and sound effects are applied. The editing process might seem easy at first, but it takes a lot of time to get the perfect video. Hence, this step is crucial in conveying the right message to the viewers.
- Delivering The Video
After your commercial video is completed, the last step is to get your video in front of your target audience. Your commercial might air on television. Or, if you’re working with a commercial video production company, they can help you deliver your commercial on multiple television networks.
However, you can also upload your commercial video on YouTube or other social media platforms like Twitter, Instagram, Pinterest, Facebook, and Snapchat. If you’re uploading the commercial on your company’s webpage, be sure that the commercial video is of high-quality and the aspect ratio of the video is right.
Benefits Of Commercial Video Production
The following are some benefits of commercial video production for your business:
- Increased traffic
One of the major benefits of commercial video production is that it boosts online traffic. In fact, videos are responsible for two-thirds of traffic online. If more traffic is visiting your page, you will get a massive increase in sales. So, it is vital to include commercial video production into your marketing strategy. If you are not using commercial video production, you’ll lose a large amount of potential client traffic.
- Better SEO ranking
Another benefit of commercial video production is that your business will rank higher in search engines than your competitors. You have to publish videos regularly on your site to be sure that your page is among the top results. Since billions of customers and clients are using Google for all of their online research, the chances are pretty high that they will find your page before your competitors.
- Video sharing
You’ll witness a considerable increase in traffic after publishing video commercials on your business page. The visitors will share your videos will their friends if you manage to deliver a strong message combined with creativity and excellent quality. Don’t forget to post your commercials on social media platforms. By doing so, your videos will get shared and reach potential customers who will be interested in buying your products.
- Creating brand awareness
The message you want to give in your commercial video content should be informative and eye-catching. The benefit of adding commercial video production in your business is to enhance your brand awareness. Videos can make a lot of difference in getting the viewers’ attention that are tired of reading large quantities of text. If you want to impress others with your work, your content should be appealing to your target customers. By spreading your videos, you will also increase your brand awareness.
- More chances of success
Commercial video production offers endless possibilities and more chances of success. Creating your own commercial videos is a fun experience. Let your creative juices flow, present your company the way you want, and let the audience know who you truly are. If you want to hire a video production company, choose the one based in your area. Such a production company will understand your needs and offer you some great tips and tricks on creating quality content for your business. But no matter what option you choose to create commercial videos, your top priority should be to make them fun, informative, and suitable for your customers and client base.